There are few influential executives in the Brazilian financial sector as Luiz Trabuco Bradesco who is the president of Bradesco. Trabuco was born in Marília (SP) and earned a philosophy from the University of São Paulo. Trabuco has passed through the credit operations of some of the largest financial projects in progress in Brazil. His influence is evident in the way his opinions are followed by large businesses, corporations, and documented on the pages of mainstream newspapers and magazines.
Trabuco’s biggest challenge was narrowing the gap between Bradesco and its main competitor Itaú Unibanco that is estimated at R $ 150 billion. Although there is a market scarcity for potential acquisition opportunities, Trabuco’s best and simplest approach in trying to stay at par with its competitor in the acquisition of smaller banks. However, Trabuco has demonstrated a strategy of improving the bank’s status in implementing policies of working from the inside out called “organic growth” which basically means that he will start by reorganizing the bank’s management.
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Bradesco reduced its rates to attract potential customers in 2009 and is also planning to open 211 branches. This is an approach that will see the company boost its internal performance in regards to capitalizing on better customer satisfaction. Interestingly, Trabuco was nominated for the position of Bradesco’s presidency only two months after Itaú Unibanco was declared the market leader.
Bradesco’s leadership succession process
A heated debate was witnessed at the bank’s headquarters in Cidade de Deus in Osasco, the metropolitan region of São Paulo when Márcio Cypriano tried to initiate a process of scrapping the statute that bars presidents aged 65 years and above from leading the bank. However, the board turned down his efforts.
Luiz Carlos Trabuco showcased excellent leadership skills when he held the chairmanship of the insurer that is currently the largest in the country since 2003. That is the reason why his name was the most cited during the deliberations over Cypriano’s succession. He joined Bradesco as a clerk and has learned the ropes over the years posing himself as the perfect fit for a continuity and renewal profile.
Due to Bradesco’s leadership statutes, which don’t allow presidents who are over 65 years-old, Trabuco will succeed Márcio Cypriano, who leaves the command. Cypriano has achieved a lot at the helm of Bradesco by multiplying its market value from $ 5 billion to $ 30 billion within the past ten years. In Bradesco’s 65-year history, Trabuco will be the fourth president. The other former presidents are Amador Aguiar, the founder, and Lázaro Brandão who is the current chairman of the board. Trabuco identifies a lot with Bradesco’s culture having served in other strategic areas such as private pension and marketing during his 40-year stay at the private bank.
He was promoted to the position of Vice president at the age of 47. His leadership skills caught the eyes of many when he was head of Bradesco Seguros. Under his reign, he boosted the market share of total premiums from 23% to 25%. Bradesco Seguros’s contribution to Bradesco’s profits also increased from 26% to 35%.
For more information about Luiz Carlos Trabuco: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901