When Ken Goodrich bought Goettl Air Conditioning in 2013, it was all broken down and in the brink of collapse. Mr. Goodrich, however, had great plans for the company and had all intentions of reviving it and guiding it to unprecedented glory. This was not his first company to purchase but was rather his sixteenth. He was therefore well versed with the challenges of reviving enterprises in the brink of collapse and even turning them around into profitable ventures. Goettl Air Conditioning had been founded in 1939 and operated for the larger part of its existence as a family business. However, in recent times, the Phoenix based company had changed ownership several years due to numerous challenges, reports crunchbase.com. Ken Goodrich, however, used his vast experience in reviving troubled companies to bring Goettl Air Conditioning back to its feet and make it fully operational once again.
Within two years, Ken Goodrich had Goettl Air Conditioning’s fortunes around, and now it is a fast growing, high revenue earning company and a force to reckon with in the air conditioning industry. So successful has been Mr. Goodrich’s revival efforts of the company that it has started expanding beyond Arizona and into Southern California. In fact, in June 2017, Goettl Air Conditioning announced that it had acquired Walton’s Heating, a South California based Walton’s Heating and Air. The acquisition was announced in June 2017, although the financial details were withheld for the moment. In fact, the acquisition occurred in 2015, two years before it was published on Business Press Vegas. Ken Goodrich explains that the reason for the hesitation in announcing the deal was a few complications with Walton’s Heating and Air’s operations and marketing dynamics.
Confirming the news of the acquisition, Todd Longbrake indicated that he had been hesitant of the deal initially; he was later convinced to consider the transaction after he became aware of Goettl Air Conditioning’s good reputation in the air conditioning industry. He has been retained as the sales manager and a field supervisor, seeing that he had so much experience with the company’s operations and its market base. Ken Goodrich speaks highly of Mr. Toddbrake’s work ethic, saying that he was quick to assimilate to the organizational culture and Goettl Air Conditioning and has, therefore, become an important asset in facilitating the company’s growth. The acquisition of Walton’s Heating and Air is part of an expansion campaign that is aimed at making Goettl Air Conditioning a national outfit by expanding slowly into the neighboring states. Their other operations are in Phoenix, Tucson and Las Vegas.
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