Entrepreneur Of The Year Winner Luiz Carlos Trabuco Prepares To Take Over As Chairman Of Bradesco

In 2015, Bradesco chairman Luiz Carlos Trabuco made Brazilian business history when he completed the acquisition of HSBC Brazil for $5.2 billion in cash. This was the largest single acquisition in Brazilian history, and it immediately redeemed Trabuco in the eyes of shareholders.

Luiz Carlos Trabuco first came to work with Bradesco in 1969, at the age of just 18. At the time he was hired on as a bank teller, Bradesco was the first job he had ever gotten. Without a college degree, he was able to begin moving up the ranks of the company.

By the end of the 1970s, Trabuco had managed to get both a bachelor’s degree in business administration as well as a master’s degree in social psychology. He was quickly moving up the ranks, eventually ending up as a regional manager in the quickly expanding bank.

By 1984, Trabuco was promoted to his first executive role. He was put in charge of the company’s marketing department. There, he began making significant changes to the way that Bradesco approached public relations, forging strong relationships with local media personalities in the markets in which the bank was operating. He also began a sophisticated television advertising campaign, which was directed at the country’s rapidly expanding middle class. By the late 1980s, it had become apparent that these efforts were paying off in spades. Bradesco’s work was noticed by his higher ups and, in 1992, he was again promoted.

This time, Trabuco would head up the struggling financial planning division. It was as head of this unit that the skilled banker began making lasting contributions to the way in which Bradesco operates. At the time, the bank viewed its mission as being a primarily egalitarian one. The bank explicitly held the philosophy that no one customer should be treated any differently or receive different levels of service than another. But Trabuco, steeped in the academics of scientific management techniques, knew that this was an old fashion, quaint model that would not maximize the returns for the bank.

Read more: Trabuco to Take Over the Presidency of Bradesco’s Board

He quickly moved to create a tiered banking model, with the highest level customers receiving luxuriant services. Borrowing from the playbook of casinos and successful North American wealth management firms, Trabuco offered high-net-worth clients everything from separate, luxury facilities all the way to first-class plane tickets and complimentary stays at five-star Caribbean resorts. This targeted approach to wealth management quickly proved to be a resounding success. Within just a few years, the financial planning division had increased its revenues by a factor of nearly ten, and it was now accounting for over 30 percent of the group’s total profits. Again, Trabuco had earned the respect and admiration of his bosses. He was tapped for another promotion.

This time, Trabuco was appointed to the head of the Bradesco group’s insurance underwriting division. Just as he had with the other units he commanded, Trabuco was able to rapidly improve the operations of the insurance division, more than doubling its underwriting output and making it one of the most profitable business lines for the group. Within a few years, Trabuco was able to turn Bradesco Seguors into the single largest underwriter of retail insurance policies in the country.

Now, nearing the age of 60 and with 40 years in with the firm, Trabuco was a prime candidate to replace the outgoing CEO, Mario Cypriano. In 2009, it was announced that Trabuco would become the next CEO.

While his tenure as CEO has not been as decisively successful as other positions he has held, Trabuco is regarded by many as being the most qualified candidate for the job that he will assume next, that of chairman of the board.

Learn more about Luiz Carlos Trabuco:

Cameron Clokie, DDS – A Toronto Bone Regenerative Expert

Dr. Cameron Clokie loves his work in the dental and medical field. He is a well-renowned oral and maxillofacial surgeon with a specialty in bone regeneration and reconstruction. Cameron Malcolm Lang Clokie, DDS, PhD, FRCD(C), FICD(C), Dip. ABOMS not only received most of his degrees at McGill University, Montreal, Quebec. He was also a Professor, a Division Head, and Associate Dean at McGill. Dr. Clokie has dedicated thirty years of his life to clinical practice and academic dentistry until the early part of 2017 when he retired.

Throughout his career Dr. Clokie advanced his knowledge in oral surgery and medical training, through Fellowships, and certificates at prestigious institutions like University of Western Ontario, Jackson Memorial Hospital, University of Miami, The Hospital for Sick Children-Toronto, Royal College of Dentists of Canada, UCLA Bone Research Laboratory, International College of Dentists, Mount Sinai Hospital, Toronto, and William Osler Health Sciences Centre.

Dr. Clokie is considered the go-to tutor in jaw surgeries. His initial training came from working under Dr. Urist for four years. Dr. Urist was an accomplished orthopedic surgeon that developed the BMP (“basic metabolic panel”) system to repair jawbones. Dr. Clokie surpassed his teacher and is the first surgeon to successfully repair jawbones using an improved BMP method.

Dr. Cameron Clokie founded the Toronto based company – Induce Biologics, Inc., in 2008. His company conducts research and the development of regenerating bones using bio-implants.

According to Crunchbase, Dr. Cameron Clokie continues to operate a private practice in facial reconstruction and bone regeneration. His reconstructive and regenerative healing career has given Dr. Clokie over 25 globally recognized patents.

He has published many scientific papers and has been asked to speak both nationally and internationally on his field work. His entrepreneurial skills have garnered respect from peers, plus he is asked to serve on many scientific and company advisory boards.


The Market America convention went down in Greensboro in a very colorful event that brought together most business people from all over the country and others from outside state. Over 30,000 people attended the event that is one of the most successful conventions planned by the Market America Company. It saw most investors most known all over the world participate in a fun-filled night in Greensboro. After this meeting, most people believed that Market America is united through the best and worst times of the company. This was among the best times the company has had with its members, and it was a great time to spend outside the office with the members. Every set up during the convention showed that the company had invested in the convention that ran for three days successfully.

The Vice President of the firm Mr. Jim Wrinkler who is a leader who believes that attitude is the main thing that people should check when they want to have a successful business. Mr. Wrinkler supported these statements when he was making his speech during the Market America Convention 2017. He, however, went on to advise any upcoming business people who plan to be successful. His message for those who want to be successful and hungry for success is that they should work for what they want as that is the thing that usually differentiates successful people and unsuccessful people. During his speech at the Market American Convention, he encouraged those seeking success to go for what they want and also make sure they have the right attitude to believe that their business idea will work. As if that is not enough, Mr. Wrinkler through Market America has made audios that encourage those who wish to be successful, and they can listen from wherever they are the same way they listen to music.

In his final advice to the people at the convention, Mr. Jim Wrinkler asked that people associate themselves with people who can make what you give them better. He suggested that some people, even when you offer to advise them, they will never improve on their own. These are the people he asked people to avoid at all costs. The Market American Convention 2017 was celebrating 25 years of being in the business industry, and this convention was just the best way to celebrate its 25th Anniversary.


Utilizing The Innovations To Help Businesses

As internet and technology keep progressing, businesses are split into those that keep up with the change and those that do not. Failing to modernize and adjust to the newest innovative discoveries can result in loss of market share. One company that has taken full advantage of this is Status Labs. They are a Public Relations (PR) firm that operates in many cities worldwide, providing clients with services of online search optimization, marketing, client relations, and more.


Overview of the Business

The Status Labs is based in the capital of Texas, Austin. Since 2012, they have worked with thousands of clients who needed help getting their reputation fixed. The ultimate goal of the business is to help their clients increase sales through good marketing. By utilizing processes that generate better search results, Status Labs will help their buyers attract more of the market share. The company was founded by the current CEO and President Darius Fisher, an honors graduate of the Vanderbilt University. After obtaining his degree, he worked in the political industry as a consultant and writer. Nowadays, his duties include recruiting top-notch employees, facilitating partnerships, and making sure the mission statement is followed.


Some of the most distinguished services offered are:


  • Financial Communications
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  • Google Search Management
  • Site Audit
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Content Automation Technology

This service showcases appropriate review, social media, and blog websites that positively reflect the company. After finding the right search results that will help the company get more customers, Status Labs will strengthen the sources to show up higher in the search.


Google Search Management

In order to ensure that companies search results are not leading buyers to the wrong side of the internet, this company will redirect the traffic to the appropriate place. Thus, one’s business website will be the first result that a customer researching the company will see.


Site Audit

If a business is unable to generate sales through their website, this service might be the solution. Sometimes, websites will not be arranged in an appropriate way and the visual aspects might be compromised. Status Labs can analyze one’s platform and suggest necessary improvements.


In order to facilitate success in their endeavors, businessmen and women are forced to keep up with the changing markets, and companies that help work with this are a valuable asset to business owners.