The outcome of an independent research carried out by Edison Research for the podcast advertising media, PodcastOne on brand message lift was recently released. Consumers react differently to the advertising messages by various product names, and their reaction also determines their intent to purchase a particular product.
It involved brands that are not famous who are after more exposure and well-known brands out to popularize themselves. The primary objective of the study was to determine the effectiveness of messages by five national brands on consumers through advertising by podcasts
The findings showed that audiences of podcasts gladly received the messages passed through the medium, and their willingness to buy the products also increased a lot.
Major Podcast advertisers interviewed their followers online because the comprehensive survey wanted to establish the benefits of particular brand messaging recall in pre-study and post-study respectively. Learn more about Norman Pattiz: https://ideamensch.com/norman-pattiz/
The five largest consumer brands in the product and service industry examined were aftermarket automobile parts, a casual dining restaurant, a garden product, and financial services. The main finding indicated that over 60% of the respondents liked a grocery product in the post-campaign study which was a significant percentage increase from the pre-study.
For the financial services, unsupported knowledge of the brand was 47% in the post-study, and 24% for a brand dealing in lawn and garden products. The post-campaign findings for a seller of aftermarket automobile parts were 37%. 76% of the audience showed a liking for a casual dinner eatery.
All the participants who attended the research showed different preferences to particular brand messages. Their ability to recall the words was enhanced if the advertising was through podcasts.
Norman Pattiz is a great entrepreneur in the broadcasting industry. He has held several key positions as a board member in many reporting agencies. In 2009, Norman Pattiz was honored with the Giants of Broadcasting Award from the Library of American Broadcasting, and he was also inducted into the National Radio Hall of Fame.
Before that, in 2002 and 2000 respectively, he was appointed by President Bush and President Clinton to be a member of the Broadcasting Board of Governors of the United States of America. He is the founder of Westwood One radio which is the largest network of broadcasting in the U.S.A. He also conceived and launched America’s television and radio services in Arabic all the countries in the Middle East.