JustFab’s Interesting Story of Founding: Don Ressler’s Story

JustFab is currently one of the hottest names in fashion. With such success, surely the founders of the company must have extensive backgrounds in fashion. In actuality, the founders have no kind of background in fashion. The question on everyone’s minds is how did two completely novice fashion entrepreneurs create one of the biggest successes in fashion since the invention of the high heel? To understand how co-founders, Don Ressler and Adam Goldenberg, did it, it’s important to understand why they did it.

Adam Goldenberg has always been quite the genius. By age 15, he had founded Gamers Alliance, his first company. It was such a success that Intermix Media bought the company three years later. Adam immediately dropped out of high school and took a position at Intermix as Vice President of Strategic Planning on centraljerseyworkingmoms.com. It was after being promoted to COO that he met Don Ressler. Don was quite the success himself. He too sold his company, FitnessHeaven.com, to Intermix. Together, they formed the most successful duo in Intermix history, earning the company over $1 billion in sales.

Read more: JustFab wants to be the next H&M

In 2005, Intermix was acquired by News Corporation. Despite Adam and Don Ressler’s profit margins, News Corp ignored the duo and took the company in a different direction. Don and Adam agreed that it would be best if they left the company to start their own. It took them two weeks to think up a new company, but in 2006 the pair co-founded Intelligent Beauty at https://www.facebook.com/public/Don-Ressler. Don had some experience in the health market, but the beauty market was new to the both of them.

Over time, Intelligent Beauty gave birth to some fabulous e-commerce companies. Don and Adam had several companies selling everything from skin care products to health programs. Eventually, they decided to enter into the fashion industry. With the help of some former News Corp. team members, along with some renowned fashion designers, the duo created JustFab. JustFab is the most famous clothing brand in the world, mostly because of its subsidiaries companies on entrepreneur.wiki. The most popular of the JustFab family is Fabletics.

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